Tuesday 15th November 2022 Mitsubishi Electric Corporation (TOKYO: 6503) is launching “Automating the World” as the global slogan for its Factory Automation Systems business from 7th November, with worldwide commercial use starting on 8th November.
New tagline reflects the company’s contributions to a better world through automation
Slogan combined with subphrase for China
Going forward, Mitsubishi Electric will actively promote its “Automating the World” slogan to grow its Factory Automation Systems business and further enhance its brand value.
Automating the World – The story behind
The most impactful have been the rapid adoption of digitalisation, the pressing need to become sustainable in all aspects, from energy consumption to pollution reduction, and the need to cope with shrinking populations in many nations. It is important to address these social issues in order to realise a sustainable global environment while striving to realise a safe, secure and comfortable society that respects all people.
Despite all these changes it is comforting to know that there are companies and partners you can rely on. Mitsubishi Electric has consistently focused on creating “Changes for the Better” for a vibrant and sustainable society through continuous technological innovation and ceaseless creativity. The company’s Factory Automation Systems team are proudly finding new ways through the application of advanced technology, sharing know-how and actively collaborating with one goal, of applying and utilising automation for the betterment of all.
This is why we want to clearly state in our global slogan, “Automating the world”, that we are not only helping a world of industries, but also a world of societies to apply automation for the greater benefit.
Find out more about “Automating the World” slogan at the link.
Originally (initially) released in English and Japanese.
Further Information at the link.
Mitsubishi Electric Europe B.V.
Factory Automation EMEA
40882 Ratingen, Germany
Tel: +49 (0)2102 486-2150
Mob: +49 (0)172 261 4824