EMSUR develops a greaseproof paper lid for Upfield, who has launched a full paper packaging solution for its plant butters and spreads.


  • EMSUR has introduced a groundbreaking grease-proof paper representing a revolutionary advancement in packaging solutions for Upfield’s plant butters and spreads.
  • This innovative lid serves as a viable alternative to the conventional aluminium (ALU), standard prevalent in the market.
  • Precision-engineered for Upfield’s latest packaging innovation, the grease-proof lid is seamlessly integrated into the brand-new Upfield paper-based solution. This cutting-edge packaging now graces shelves alongside some of Upfield’s most iconic brands and was first launched at the back end of 2023 in Austria on Flora Plant.
  • This meticulously designed lid guarantees the utmost protection for the product throughout the entire supply chain, ensuring it reaches the customer’s home in optimal conditions. Additionally, the paper-based nature of this solution facilitates easy disposal in paper bins, promoting proper recycling practices and environmental sustainability.

EMSUR has unveiled a grease-proof paper lid developed at INNOTECH, the open innovation center of Grupo Lantero, to complement Upfield’s innovative packaging solutions.

This achievement has resulted in a packaging solution that ensures the product’s protection throughout the entire supply chain, reaching the customer’s home in optimal conditions for a delightful consumer experience. Moreover, the paper-based nature of the packaging guarantees easy disposal in paper bins, contributing to proper recycling practices.

Upfield, a global leader in plant-based foods, proudly announces the world’s first plastic-free, recyclable tub for its plant butters and spreads. This launch signifies the initiation of Upfield’s shift toward a paper-based solution across its portfolio, aligning with the company’s ambitious goal to reduce plastic content by 80% by 2030.

The groundbreaking paper tubs, developed from compressed wet paper fibers, boast waterproof, oil-proof qualities and are recyclable within local paper waste streams. Endorsed with Conventional Plastic Free Certification and utilizing paper from a PEFC-certified supplier, these tubs feature a grease-proof paper lid developed by EMSUR, enhancing the overall sustainability of the proposal.

José Herráez, Emsur’s General Manager, emphasizes the importance of the close collaboration with the customers, to fully understand their needs and to provide the most efficient solutions. “Only by being close to our customers we can understand their needs and proactively work in identifying the best solutions. This is the way EMSUR understands the business”.

Álvaro Bernad, Chief Innovation Officer at Grupo Lantero, underscores the significance of EMSUR’s grease-proof paper lid, emphasizing its role in making the tub a fully sustainable material. Not only is it entirely recyclable, but it also promises to delight conscious consumers who prioritize environmentally friendly options.

Walter Turci, Innotech Director, reflects on the challenges faced during the development of the grease-proof paper lid. Designed as an alternative to the standard ALU solution in the market, the lid ensures similar performance in packaging machines for food producers and an enhanced product experience for end customers. Overcoming challenges related to fat resistance and sealability, the Innotech team has dedicated over 24 months to this project and has proudly ended presenting an innovative solution that meets our customer expectations.


Cristina Enrich
Communications Manager
Email: [email protected]